Website optimization, sometimes referred to as "SEO" or "search engine optimization", is an
ongoing effort to have your site appear on the "organic listings" of the first page of a search engine
query. SEO is important in helping to bring more visitors to your website.
In order to understand what Website Optimization is, you have to have a basic understanding of
how the internet is set up.
Websites can be thought of as "stores" or "offices" which can be visited from the comfort of
your home. Although our society still calls for a visit to a "real" store or office, the future will
probably have us using our computers more often to buy merchandise or seek information online.
Your website is among thousands, millions, maybe even billions of websites that make up the
Internet. The old term, "information highway", refers to today's modern term, "Internet", filled with
"bumper-to-bumper" traffic! The Internet is a very busy highway, indeed.
If you think of your website as a store or office, you want people to visit, buy, obtain
information, and to communicate with you. Your store or office is open for business, so how do you get
people to "come in?"
People usually go to a directory or a search engine to find information. A directory, such as
yellowpages.com, is ideal for people who have an idea of what they are looking for, such as "carpet
cleaners" or to look up a local business or address. Most directories of this type require you to pay a fee
to have a "featured listing" as opposed to a standard listing.
A search engine, such as Google, Yahoo, or MSN, will return listings relevant to a search query
- a keyword or phrase typed into the search box. For example, if you are looking for websites that have to
do with "finding a Nanny", you would most likely use a search engine.
Before building a website, your website design and content should consider which keyword
targets would be most likely used in a search query to find your site. This includes the page titles, meta
tags (source code), content, and filenames of each page URL (website page address). If your site was built
without optimization in mind, then your at a disadvantage.
What are keyword targets?
What are meta tags?
What are organic lisitngs?
What is PPC?