Nevada Website Design Client Interview & Marketing Form
Other Office Locations:
Points of Contact
Primary marketing contact
Marketing contact email:
Primary technical contact
Technical contact email:
Other contact email:
What time or times of year are most critical to your business and
List the primary and secondary products and/or services that you
want to promote on your site (more detail-oriented questions come
Which of the following are important markets for you. You can choose
more than one.
Local Regional National International
Elaborate on the above, if you wish:
Have you done any online marketing before now? If so, describe any
methods used (optimization, PPC, email marketing, social networking,
etc.) or milestones achieved.
Target Markets, Demographics
List and briefly describe all the important target audiences of your
Describe the typical sales cycle for your major products. What are the
most important variables impacting your potential customers
pre-purchase decision making process?
There may be a variety of reasons for different types of clients,
and other which are some common to all. Please describe in detail.
Approximately what share of your revenues are generated by returning
Is the lifetime value of a customer a more important metric to your
business than the one-off sale?
List any industry associations you belong to as well as any formal
relationships you have with business partners, suppliers, other
vendors, etc . For example, "Member of the XYZ Association," or,
"Licensed distributor of Something Cool."
List any community or industry-oriented activities, including
charity, civic organizations, chamber of commerce, better business
bureau, trade shows you're exhibiting in, sponsored teams, etc.
List any important industries which intersect with or compliment
your own (clients, vendors/retailers, supply chain, etc.)
What content have you produced to market your business and
communicate with your customers, either online or offline? This could
include brochures & sales packets, mass emails and direct mail
creatives, print ads, website copywriting, articles publishing, press
releases, special reports or white papers, etc.
Please provide contact information for any of the people who create
this content that we might want or need to collaborate and work
Indicate which of the following elements you would be interested in
adding to your website?
Audio presentations (podcasts)
Sign up form for email / newsletter / special
Other ... describe:
List as many keywords as you like which describe your products and
List any other common industry terms which are used in marketing /
List any phrases which would reflect the kinds of problems your
potential customers are attempting to solve, or the kinds of questions
they may be "asking" a search engine to answer.
Domain name Questions
How long has your website been online?
Are you planning to use any other domain names you have registered
to promote the same business that your primary domain name is
Please list these domains:
Pay Per Click Advertising
Are you currently running a pay per click campaign?
If so, which platforms are you using
Google Yahoo MSN Other
Are you doing any local advertising, either through Yellow Pages and
local directory listings, or through major search engines's local
products or PPC geo-targetting?
If yes, please describe. If not, are you interested in doing any
local search or developing a local search strategy?
List any landing page URLS you have used for PPC or email
Provide a ballpark figure or range for your target monthly PPC
Competition / Product
List 4 or 5 of your biggest competitors, whether local or
national/global. Include website addresses if possible.
Are there meaningful differences between the product you offer - how
you sell it and/or support it, and for how much - and your
competition's product? Unique Selling or Value Propositions?
Can people find your business online?
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Nevada Website Design
493 Chelsea Drive
Henderson, Nevada 89014