Nevada Website Design Client Interview & Marketing Form

Business Name:

Address:

City:

State:

Zip Code:

Telephone:

Fax:

Other Office Locations:

Points of Contact

Primary marketing contact

Marketing contact email:

Primary technical contact

Technical contact email:

Other contact

Other contact email:

Website Admin

Website traffic
stats/analytics URL:

Administrative /

Business Overview

What time or times of year are most critical to your business and website goals?

List the primary and secondary products and/or services that you want to promote on your site (more detail-oriented questions come later!).

Which of the following are important markets for you. You can choose more than one.

Local Regional National International

Elaborate on the above, if you wish:

Have you done any online marketing before now? If so, describe any methods used (optimization, PPC, email marketing, social networking, etc.) or milestones achieved.

Target Markets, Demographics

List and briefly describe all the important target audiences of your website.

Describe the typical sales cycle for your major products. What are the most important variables impacting your potential customers pre-purchase decision making process?

There may be a variety of reasons for different types of clients, and other which are some common to all. Please describe in detail.

Approximately what share of your revenues are generated by returning customers?

Is the lifetime value of a customer a more important metric to your business than the one-off sale?

Business Relationships

List any industry associations you belong to as well as any formal relationships you have with business partners, suppliers, other vendors, etc . For example, "Member of the XYZ Association," or, "Licensed distributor of Something Cool."

List any community or industry-oriented activities, including charity, civic organizations, chamber of commerce, better business bureau, trade shows you're exhibiting in, sponsored teams, etc.

List any important industries which intersect with or compliment your own (clients, vendors/retailers, supply chain, etc.)

Content

What content have you produced to market your business and communicate with your customers, either online or offline? This could include brochures & sales packets, mass emails and direct mail creatives, print ads, website copywriting, articles publishing, press releases, special reports or white papers, etc.

Please provide contact information for any of the people who create this content that we might want or need to collaborate and work with.

Indicate which of the following elements you would be interested in adding to your website?

Video
Audio presentations (podcasts)
Forums
Surveys
Interactive help
Sign up form for email / newsletter / special offers
Other ... describe:

Keywords

List as many keywords as you like which describe your products and services:

List any other common industry terms which are used in marketing / sales:

List any phrases which would reflect the kinds of problems your potential customers are attempting to solve, or the kinds of questions they may be "asking" a search engine to answer.

Domain name Questions

How long has your website been online?

Are you planning to use any other domain names you have registered to promote the same business that your primary domain name is promoting?

Yes No

Please list these domains:

Pay Per Click Advertising

Are you currently running a pay per click campaign?

Yes No

If so, which platforms are you using

Google Yahoo MSN Other

Are you doing any local advertising, either through Yellow Pages and local directory listings, or through major search engines's local products or PPC geo-targetting?

Yes No

If yes, please describe. If not, are you interested in doing any local search or developing a local search strategy?

List any landing page URLS you have used for PPC or email campaigns:

Provide a ballpark figure or range for your target monthly PPC budget:

Competition / Product

List 4 or 5 of your biggest competitors, whether local or national/global. Include website addresses if possible.

Are there meaningful differences between the product you offer - how you sell it and/or support it, and for how much - and your competition's product? Unique Selling or Value Propositions? Describe: